Dr. Elif Özcan is assistant professor at the Faculty of Industrial Design Engineering of Delft University of Technology. With a background in industrial design, she holds a PhD (cum laude) on Product Sounds: Fundamentals & Application. Her current research interests include the semantic and emotional consequences of product experiences, conceptual design for products and their sounds, and creating and testing feedback sounds designed for special circumstances. Some of her key publications can be found at Acta Psychologica (2007 and 2009), the Journal of the Audio Engineering Society (2011), and the International Journal of Design (2012 and 2014). She is a member of the Product Sound Design Group at her current affiliation and a reviewer to several international conferences and journals. She takes part in the CogNovo project (a Marie Curie initiative that supports European researchers on creativity and cognition) on the topic of auditory imagery occurring during sound design. Furthermore, she has raised funding for research projects for Toyota Motors Europe and the European Space Agency, ESOC Control Rooms. Apart from her research activities, music is a major part of her life, she loves to sing to her daughters and dance with her partner.